Augmented Reality (AR) and Virtual Reality (VR) are immersive technologies that transform how users interact with digital content and their environments. AR enhances the real world by overlaying digital information, such as images, videos, and 3D models, onto the physical environment through devices like smartphones or AR glasses. This allows users to see and interact with digital elements in their real-world context. In contrast, VR creates a completely simulated environment that immerses users in a fully digital space, typically using VR headsets. This technology enables users to experience and interact with 3D worlds as if they were physically present, making it particularly useful in gaming, training, and educational applications. Both AR and VR are rapidly evolving, offering exciting opportunities for businesses to engage customers, enhance learning experiences, and develop innovative solutions across various industries.